Demand Generation
Integrated, multi-channel programs across email, SEO/SEM, paid, social, video, and events that move pipeline and revenue — not just clicks.
Director of Marketing & AI Strategy
Hi there! I'm Bob Hazlett, a marketing leader with 15+ years of experience driving demand generation, AI strategy, and revenue growth for Fortune 500 companies, AI startups, and financial services.
$800MNew online revenue generated
+90%Lead growth at TruStage
-62%Team effort cut via AI pilot
15+Years leading marketing teams
About Me
Marketing leader building growth engines for Fortune 500 companies, AI startups, and financial services.
Marketing leader with 15+ years driving demand generation and revenue growth for Fortune 500 companies, AI startups, and financial services, including $800M in new revenue at Hilton and 40% YoY growth at Eagle Eye Networks. At TruStage, leads demand-generation strategy for a 7-person team and drives AI adoption org-wide — building its AI Marketing Strategy, use cases, and team training, with a cross-functional pilot that cut team effort 62%.
What I Do
Four disciplines, one pipeline
Marketing Strategy & GTM
Market assessment, customer research, messaging and positioning, and launch plans that give a product a real path to market.
Marketing Ops & Automation
HubSpot ownership, lead scoring, ABM, lifecycle automation, and analytics that shorten the lead-to-customer cycle.
Content & Brand
Content frameworks powered by generative AI, brand campaigns, and creative direction across TV, digital, radio, and social.
Favorite Projects
Work I'm proud of
During my career, I've worked with strategists, designers, researchers, developers and agencies to do some really awesome stuff. These are a few of my favorite recent projects.
LinkedIn Recommendations
What colleagues say
“Bob is a driven, thoughtful, innovative marketer with a keen creative eye and a brand strategist's mindset. He consistently pushed the Hampton by Hilton brand to bolder, bigger places, never satisfied with the status quo. He's a thought leader among his peers: Bob consistently surfaced emerging trends, brand pop cultural moments and innovative technology opportunities.”
“Bob is an innovative thinker with great ideas that help push our brands forward. He has a great foundation in marketing strategy and is well known for his creative vision.”
“I always look forward to working with Bob on a project because I know the finished product is going to impress the socks off someone — and we're going to have a blast while doing it!”
“He is one of the most driven marketing professionals I have had the chance to work with in the past few years. His passion for learning and bringing new marketing ideas to the table are second to none.”