I’m a marketing professional with 15 years of experience leading teams, developing GTM strategy, creating high-impact campaigns and driving business results. Recent successes include adding $800M in new digital revenue and being named Top 40 Under 40.
Sr. Manager, Brand Marketing
2015 - Present
Leads marketing strategy, brand positioning and integrated marketing campaigns for Hilton’s largest brand.
Launched GTM strategy for $16M annual media campaign which generates brand awareness, supports customer loyalty and exceeds revenue goals.
Develops and executes high-impact marketing campaigns with partners like ESPN, Hulu, Spotify, The Second City and Buzzfeed. Increased online revenue $800M (+26%) and website visits up 15% YOY.
Orchestrates cross-functional teams that transform data and research into marketing intelligence. Devises strategies that drive business results, brand love and reaches millions of customers.
Improved overall brand consideration up 11 points to be the highest in the portfolio.
Director of Online Marketing
Memphis Convention & Visitors Bureau
2010 - 2015
Managed a team (of 5) accountable for digital marketing, social media, PR, data analytics, UX and brand management.
Led a reimagined marketing and campaign strategy resulting in over $26M in revenue through 400,000 new consumer and business visitors a year.
Engineered and developed two websites with traffic of 1.7M visits per year in addition to an award-winning app. Produced SEO-optimized content, digital ads and other marketing materials.
Added $1M in new ad revenue (+42%) by establishing new digital business model that included behavioral targeting and mobile advertising.
Partnered on unique projects such as Google Trekker maintaining efforts for innovative marketing opportunities.
Internet e-Marketing Liaison
ALSAC/St. Jude Children’s Research Hospital
2006 - 2010
Established and mentored a new team that devised and executed GTM digital strategy.
Achieved 300% ROI on $2M annual media plan that included display advertising, paid social media campaigns, email marketing and paid search advertising.
Collaborated with multiple stakeholders (Web Development, IT, Traditional Marketing, Customer Support) to shape product roadmap, lead tactical launch activities and enhance customer experience.
Raised $7M+ in donations annually via the ‘Thanks and Giving’ website. Pioneered the use of text messages as a fundraising tool by partnering with the newly created Mobile Giving Foundation.
Developed the organizations first social media marketing strategy which created $1M in revenue and led to mentions in The New York Times and Mashable.
Marketing campaign management
B.S. Finance, 2003
Wright State University
Continuing Education, Introduction to Swift Programming, 2018
Austin Community College
Workshop, Voice Acting, 2019
Build Character with Lainie Frasier
During my career, I’ve worked with strategists, designers, researchers, developers and agencies to do some really awesome stuff. These are a few of my favorite recent projects.