https://www.bobhazlett.com/blog daily 0.75 2020-10-15 https://www.bobhazlett.com/blog/assorted-links monthly 0.5 2020-07-09 https://www.bobhazlett.com/blog/assorted-links-1 monthly 0.5 2020-07-09 https://www.bobhazlett.com/blog/assorted-links-june-2019 monthly 0.5 2020-07-09 https://www.bobhazlett.com/blog/assorted-links-may-2019 monthly 0.5 2020-07-09 https://www.bobhazlett.com/blog/the-feedback-rush monthly 0.5 2020-07-09 https://www.bobhazlett.com/blog/artificial-intelligence-amp-machine-learning-101-a-primer-for-marketing-and-pr-professionals monthly 0.5 2020-07-09 https://www.bobhazlett.com/blog/assorted-links-september-2019 monthly 0.5 2020-07-09 https://www.bobhazlett.com/blog/october-2019-assorted-links monthly 0.5 2020-07-09 https://www.bobhazlett.com/blog/when-the-world-gets-too-overwhelming-start-getting-helpful monthly 0.5 2020-07-09 https://www.bobhazlett.com/blog/podcast-marketing-and-the-machine monthly 0.5 2020-07-25 https://www.bobhazlett.com/blog/episode-2-podcast-marketing-and-the-machine-adobe-google-analytics-monkeylearn monthly 0.5 2020-09-03 https://www.bobhazlett.com/blog/episode-3-marketing-machine-amazon-machine-learning-gpt3-conversion-modeling monthly 0.5 2020-09-03 https://www.bobhazlett.com/blog/what-is-gpt-3-and-how-will-marketers-be-impacted monthly 0.5 2020-09-06 https://www.bobhazlett.com/blog/how-machine-learning-will-save-marketers-in-a-cookie-less-world monthly 0.5 2020-09-08 https://www.bobhazlett.com/blog/recapping-the-first-four-weeks-of-my-data-science-class-with-data-science-dojo monthly 0.5 2020-10-06 https://www.bobhazlett.com/blog/episode-4-of-marketing-amp-the-machine-how-tiktoks-algorithm-works-mcdonalds-getting-into-ai-and-a-new-approach-to-ab-testing monthly 0.5 2020-10-15 https://www.bobhazlett.com/blog/how-tiktoks-algorithm-works monthly 0.5 2020-10-17 https://www.bobhazlett.com/home daily 1.0 2023-05-30 https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568830822585-0FMBYACOBEG8TBA7N062/Hampton+ESPN+Sponsorship+2019+with+Rece+Davis.png Bob Hazlett Home | Marketing strategy, digital & product - Hampton by Hilton ESPN Sponsorship Led a cross-functional team to develop a $4M marketing (sponsorship) strategy simultaneously decreasing media spend 34% while improving both aided and unaided brand awareness and boosting key brand metrics 10+ points. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568399642452-B0EWUX4AZWETX7CNKJR8/I-Love-Memphis-Blog.001.jpeg Bob Hazlett Home | Marketing strategy, digital & product - I Love Memphis Blog Led a small and scrappy team to launch and implement a local tourism strategy resulting in site traffic of over 500,000 unique visitors yearly, being named Best Blog in Memphis many times, 100k+ likes on Facebook and millions of dollars in new economic impact to our city. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568831851329-QR6K6KB8ZLW1BVCVT1C8/Close%2BCall%2Bhide%2Bscreenshot.jpg Bob Hazlett Home | Marketing strategy, digital & product - 2019 Hampton by Hilton Integrated Consumer Marketing Campaign The task: Get our target audience to choose Hampton by Hilton for their real travel occasions by developing a $14M integrated marketing campaign designed to maintain brand awareness, drive brand consideration and increase conviction. My role: I was a brand strategist leading a cross-functional team developing consumer insights, designing a go-to-market (GTM) strategy and launching new creative (TV, radio, social, web). Software and skills used: Strategic planning, creative development, media planning, social media, TV advertising and brand management. Outcome: Backed by a strong strategy, the cross-channel campaign increased consideration and preference for leisure travelers, improved consideration +3pts and lifted brand conviction +2pts. Per Nielsen’s TV Brand Effect, our campaign memorability remained strong and outperformed hotel and OTA norms. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568831803768-J9KIILRBQHVALZSVMZLZ/Medieval+Faire+Screenshot.jpg Bob Hazlett Home | Marketing strategy, digital & product - 2019 Hampton by Hilton Integrated Consumer Marketing Campaign The task: Get our target audience to choose Hampton by Hilton for their real travel occasions by developing a $14M integrated marketing campaign designed to maintain brand awareness, drive brand consideration and increase conviction. My role: I was a brand strategist leading a cross-functional team developing consumer insights, designing a go-to-market (GTM) strategy and launching new creative (TV, radio, social, web). Software and skills used: Strategic planning, creative development, media planning, social media, TV advertising and brand management. Outcome: Backed by a strong strategy, the cross-channel campaign increased consideration and preference for leisure travelers, improved consideration +3pts and lifted brand conviction +2pts. Per Nielsen’s TV Brand Effect, our campaign memorability remained strong and outperformed hotel and OTA norms. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568399470727-ZHBSNDIA8IJNDYBLQW1Q/Screen+Shot+2019-09-11+at+1.15.34+PM.png Bob Hazlett Home | Marketing strategy, digital & product - Thanks and Giving Campaign - St. Jude Children's Research Hospital Collaborated with cross-functional teams to roadmap and launch a key fundraising program acquiring $7M in new donations, achieving 300% ROAS ($2M digital marketing spend) and pioneering the use of text messages as new donation revenue channel. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568399629692-Y5YOJJHAYE7L8XILIB91/Memphis-Travel-homepage-1024x1005.jpg Bob Hazlett Home | Marketing strategy, digital & product - MemphisTravel.com Developed and launched two consumer websites, growing traffic to 1.7M unique visits annually and adding $1M (+42%) in new ad revenue by producing SEO-optimized content, restructuring our digital business model and transforming our mobile-friendly products. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568831086976-UN6CP7AJ9LJVEKEV5AXN/Techno+Waffles+Social+Video.jpg Bob Hazlett Home | Marketing strategy, digital & product - Hampton Social Waffle Video Series The task: Create a series of “thumb-stopping” social videos centered around a hero brand amenity to keep Hampton by Hilton top-of-mind with travelers leading up to key US holidays. My role: Using consumer research and actionable insights, I authored the creative brief and worked hand-in-hand with our agency on creative development. In addition, I led our internal teams defining our target audience and planing our media mix. Software and skills used: Content marketing, creative development, social media advertising, brand management, media planning and Facebook Ad Manager Outcome: Videos generated over 5M views, reaching nearly 10M consumers on Facebook leading to increased leisure occupancy and revenue to our properties. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568399498585-60E5KIM90OGDV73KU8WB/40+Under+40.png Bob Hazlett Home | Marketing strategy, digital & product - Memphis Business Journal Top 40 Under 40 Named Top 40 Under 40 by the Memphis Business Journal in 2015. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568399543322-VNY4A1XOTN2E0S4OZDRT/I-Love-Memphis-Blog.002.jpeg Bob Hazlett Home | Marketing strategy, digital & product - I Love Memphis Mural Series Pioneered a partnership with UrbanArt Commission (and local artists) to produce seven local murals designed to beautify neighborhoods and promote civic pride and tourism. Many of the murals created became the most socially photographed areas in the city. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568399547195-MEFVT68AD8Y1A5VMO2QD/I-Love-Memphis-Blog.009.jpeg Bob Hazlett Home | Marketing strategy, digital & product - MemphisFlyer Best of Memphis Awards Shaped local tourism blog resulting in area residents awarding it the Best Blog in Memphis 2011-2015. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568399562272-5GU6YJ53J81F83OKG8GU/Google-Street-View-Trekker-Backpack.jpg Bob Hazlett Home | Marketing strategy, digital & product - Google Trekker Spearheaded a first-in-industry project with Google to use their Trekker mapping technology to highlight areas of the city where vehicles had very limited access such as through the gates of Graceland, down Beale Street, touring the Memphis Zoo and along local hiking trails. Project received industry and local news coverage. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568399482575-YSDKPJUDQZ7P129VO2B9/Facebook-Bullseye-Gives-May-2009-Social-Media-Contest.png Bob Hazlett Home | Marketing strategy, digital & product - Target Bullseye Gives Social Contest Developed Facebook community and energized them in nation-wide Target giveaway. Won consecutive contests resulting in more than $1M in new social revenue for non-profit and mentions in New York Times and Mashable. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1586817618465-TCWU5W6316R1AJ3ZQ0K1/Screen%2BShot%2B2019-10-23%2Bat%2B1.32.06%2BPM.jpg Bob Hazlett Home | Marketing strategy, digital & product - 2018 & 2019 Hampton by Hilton Integrated Marketing Plan Overview The task: Get our target audience to choose Hampton by Hilton for their real travel occasions by developing a $14M integrated marketing campaign designed to maintain brand awareness, drive brand consideration and increase conviction. My role: I was a brand strategist leading a cross-functional team developing consumer insights, designing a GTM strategy and launching new creative (TV, radio, social, web). Software and skills used: Strategic planning, creative development, media planning, social media, TV advertising and brand management. Outcome: Backed by a strong strategy, the cross-channel campaign increased consideration and preference for leisure travelers, improved consideration +3pts and lifted brand conviction +2pts. Per Nielsen’s TV Brand Effect, our campaign memorability remained strong and outperformed hotel and OTA norms. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568831981997-F294JIHGDJR1OAZZZR8L/hsmai-logo.jpg Bob Hazlett Home | Marketing strategy, digital & product - HSMAI Adrian Award Winner Awarded numerous HSMAI Adrian Awards (Gold - 2014 & 2016, Silver 2016 & 2018 and Bronze 2016 & 2018) for my work in digital marketing, advertising and innovation across the hospitality industry. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568399510686-YAV0FTE3VVYD911SO7KG/Camp-Bewajee-June-2008.png Bob Hazlett Home | Marketing strategy, digital & product - Camp Bewajee Co-authored marketing and business plans for a startup developing a children’s massively multiplayer online game (MMOG) similar to Club Penguin. Funding dried up in 2008, development of the game stopped and the team disbanded. https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568399577253-57WIKRMFP90UNV0HQ3C7/mobile-iphone-map-page2_1.jpg Bob Hazlett Home | Marketing strategy, digital & product - Memphis Travel iOS and Android Apps https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1568832270605-M55REKVP1VW3TDFWPPX8/4+Now+you+drive+to+watch+this.png Bob Hazlett Home | Marketing strategy, digital & product - 2017 Hampton by Hilton Integrated Consumer Marketing Campaign https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1681574782786-5NQHKFOVBHEE0FA3BVPC/Bob+Hazlett+-+Marketing+Director+-+Austin+Texas.jpg Bob Hazlett Home | Marketing strategy, digital & product https://www.bobhazlett.com/signature daily 0.75 2020-07-08 https://www.bobhazlett.com/signature/bob-hazlett monthly 0.5 2020-09-03 https://www.bobhazlett.com/signature/tag/Bob+Hazlett monthly 0.5 https://www.bobhazlett.com/about-bob-hazlett daily 0.75 2023-05-04 https://images.squarespace-cdn.com/content/v1/5d77c36485fa6606feffc365/1618945911376-JDOJKUINKBZKGYNTKJZ5/20210212-_D1A1189_EDIT+large.jpg Bob Hazlett | Marketing Director – Strategy, Demand Generation & Digital Bob Hazlett is the Chair of the Austin Institute for Men Who Get More Distinguished and Handsome as They Age :-).